How Businesses Benefit from Big Data Analytics

key technology trends in accounting to watch out for in 2020. Among the trends are big data and data analytics, which can have a great impact on businesses.

Business data has existed for a long time, whether in filing cabinets, ledgers or storage devices. But today businesses both large and small have to deal with huge collections of data every day. This has seen the rise of data analytics trends that include deep learning, machine learning and dark data.

Unfortunately, small and medium businesses (SMB) have to struggle with making a decision on implementing data analytics. This is largely because many SMB owners assume that data analytics is strictly for large organizations – especially because of the expectation that it’s expensive and complicated.

Luckily, reduced tech costs have made it possible for small and medium businesses to afford technologies that were previously only cost-effective for big organizations.

Is the Cost and Effort Worth It? 

Before the advent of big data analytics, customer data was collected using surveys or customer feedback forms. Analyzing such data is tedious, and it’s possible to miss out on important trends.

Also, imagine running marketing campaigns and having no way to track how effective the campaign was. If you do this in your business, you have no way to know who saw the ad or even the response.

Enter big data and analytics and the whole marketing landscape changes. With big data, a business has clear insights about customer behavior. This is possible because we now can track visitors to a website, the time a visitor spends on a given page, action taken such as making an order, the location the purchase came from and so many other details that help a business refine its marketing strategy.

Is it costly? You’d be surprised to know that you don’t need to purchase expensive software. You’ll find, for instance, that you can take advantage of data collected by the QuickBooks accounting software. And depending on your business needs, the software can be connected with low-cost platforms that enable more detailed analytics.

You also can get free platforms such as Google Analytics to analyze website traffic and gain insight into consumer behavior. Whatever your company size, you can take advantage of big data insights to better understand your customers.

Here are some reasons why it’s worth it:

  • Analytics help to launch effective marketing campaigns that result in better ROI.
  • Analytics help to track the customers in their sales cycle.
  • It’s possible to track the outcome of business decisions, such as promotional strategies.
  • You get to know which suppliers or other business partners to work with.
  • Provides insights on customers who are likely to pay on time based on historical payment data.
  • Improves customer service. This is possible when customer conversations from different channels are analyzed.
  • It helps to improve the product or service offered by a business.  
  • Identifies trends and patterns. For instance, you can track frequently asked questions and then create a page to handle the common questions.
  • Helps create a strong bond with customers. By understanding customer interests, a business will then engage with their customers by creating personalized offers and campaigns.
  • On the tech side, big data is being used to detect and prevent fraud.  
  • Analytics identify problematic areas of a business, and this makes it easier to come up with a response quickly before the problem escalates.

Become Smarter

When used correctly, data analytics can help a business gain a competitive advantage over other businesses. At the same time, it will also boost your business conversions and revenue. But collecting just any piece of data can be overwhelming and even a waste of time. The secret is in collecting data that will help you reduce business costs and increase your revenue.

6 Ways to Keep Safe When Using Mobile Banking

vulnerable to hackers. You can never be too careful.

Don’t Save Usernames and Passwords in Your Browser

Sometimes, browsers give you the option to save your username and password. As convenient as this is, don’t do this. It could be easy for someone to gain direct access to your bank account if your phone is lost or stolen.

Don’t Follow Links

If you get an email or text from your bank, don’t click. It could be a phishing scam and could lead you to a “spoofed” website, which is a fake site created to look just like your bank’s official site. Always go to your bank’s site directly. Enter your bank’s web address into your phone and bookmark it. This way, you’ll avoid bogus sites and keep your money safe.

Log Out After Use

Even if you haven’t saved your credentials, it’s always important to do this when you’re finished banking. While this is convenient for the next time you do your banking, it’s leaving thieves an easy way in to steal all your assets should you leave your phone unattended, or worse, if it’s lost or stolen.

In a world that’s getting more and more digitized every day, shoring up your personal banking information just makes good sense. No one wants to put all that they’ve worked so hard for in jeopardy.

Sources

https://www.discover.com/online-banking/banking-topics/how-to-stay-safe-with-mobile-banking/

https://money.howstuffworks.com/personal-finance/online-banking/5-mobile-banking-security-tips.htm

https://en.wikipedia.org/wiki/Phishing

https://www.indiatoday.in/technology/tech-tips/story/tech-tips-wifi-can-be-used-to-hack-your-phone-here-s-how-to-prevent-it-1397211-2018-11-27

https://us.norton.com/internetsecurity-wifi-why-hackers-love-public-wifi.html

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The SECURE Act of 2019

2 min read

The SECURE Act of 2019 is a broad bill with the purpose of increasing access to tax-advantaged retirement accounts in order to prevent retirees from outliving their assets. It mostly impacts those already in retirement or close to it.

1. RMD Relief: Previously, IRA and employer-sponsored retirement plan holders were required to start taking Required Minimum Distributions (RMDs) from age 70½ to age 72. This will give retirees more time to let their savings grow tax-free.

2. More Planning Opportunities for Roth IRAs: The change in the RMD age described above means account holders will have an extra two years to do a Roth IRA conversion. This can be important because unlike traditional IRAs, Roth IRAs are not subject to RMDs during the taxpayer’s lifetime.

3. More Chances to Save: Previously tax-deductible IRA contributions were forbidden after age 70½. The SECURE Act gets rid of this restriction, so if you are still earning money in your 70s and onward, you’ll have the opportunity to save into a deductible IRA.

4. Easier for Small Businesses to Establish Retirement Plans: The SECURE Act allows a greater number of small businesses to join up to give employees Multiple Employer Plans (or MEPs) starting in 2021. This eases the administrative burden and costs of offering retirement plans. The hope is that more small employers will begin to offer plans.

5. Guaranteed Income for Life: Employers will now be able to allow employees to change their retirement plan savings into annuities without the fear of a lawsuit being filed against them – in the case the insurer they pick fails to pay the annuity payments.

6. Removes “Stretch” Provisions: Prior to the SECURE Act, traditional IRA beneficiaries typically had to take RMDs over their own life expectancy, extending the tax benefits of the retirement account. Starting on Jan. 1, 2020, the SECURE Act changes this rule. Now, most beneficiaries only have 10 years to liquidate their entire inherited retirement account (with some exemptions, such as surviving spouses and minor children).

Key Technology Trends in Accounting to Watch Out For in 2020

4 Financial New Years Resolutions You Can Actually Keep

80 percent of resolutions fail by February. If you’re thinking about dieting or eating better, this isn’t very encouraging. However, when it comes to your money, there are some changes you can implement now that will have staying power and won’t be forgotten by spring.

Review Your Credit Report

This is important for your financial future in many ways, particularly if you want to buy a house or a car (and that’s just for starters). If you need to make some repairs to your score, the new year is the best time to do this. Better still, you’re entitled to three free reports each year. Check it out. See how you’re doing. You’ve got nothing to lose and everything to gain.

Get Out of Debt

This might be easier said than done, but it’s absolutely possible. One very helpful tool is Unbury.Me. It’s free and easy to use. Just create an account and map out a payment plan that works for you. If you want to wipe away your debt quickly, there’s the avalanche method, which attacks the highest interest rate debts first, then moves to the second highest and so on. But this isn’t the only solution. There’s another tool that actually uses your purchases to help you pay down debt: Qoins. Here’s how it works. You round your purchases to the nearest dollar, then apply the cash to your debt, i.e. student loans or credit cards. So, in essence, you can go on living your life while shrinking your debt.

Evaluate Your Insurance and Disability Insurance Needs

As you age, your insurance needs change. Think about how much protection you really need. For example, would you be better served by term or permanent life insurance? What about disability insurance? For the latter, make sure you have enough coverage. Life happens. It’s always best to be prepared.

Refresh Your Retirement Savings

If you work for a company that offers 401(k), 403(k) or 457 plans, consider asking your employer to withhold enough through salary deferrals to make sure you reach the maximum limit each year. If you’re over 50, you can raise the amount to make catch-up contributions. If you’re self-employed, you can contribute to a SEP IRA, profit-sharing plan or independent 401(k) plan. Making retirement deductions from your paychecks, especially when they’re maxed out, might take a bit of getting used to. But once you’ve retired, you’ll be very glad you had the foresight to act now.

Truth is that the above resolutions are just the tip of the moneyberg. You can go deeper into each area. If you want further assistance, consult a financial planner or your accountant. But the biggest takeaway from all these suggestions is simple: begin now, or as soon as you can. When you’re making the most of your money today, you’re working toward a more secure tomorrow.

Sources

https://www.investopedia.com/articles/pf/06/newyear.asp

https://www.psychologytoday.com/us/blog/modern-mentality/201812/why-new-years-resolutions-fail

https://www.investopedia.com/terms/c/catchupcontribution.asp

https://www.nbcnews.com/better/business/4-tech-tools-help-you-get-out-debt-faster-ncna828351

https://www.transunion.com/article/3-free-credit-reports

https://www.investopedia.com/terms/t/termlife.asp

https://www.investopedia.com/terms/p/permanentlife.asp

https://www.investopedia.com/terms/d/disability-insurance.asp

https://www.investopedia.com/terms/s/sep.asp

https://www.investopedia.com/terms/p/profitsharingplan.asp

https://www.investopedia.com/terms/i/independent_401k.asp

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