Author: Service2Client

Why Gratitude is Important During a Pandemic

Our Top 6 Year-End Tax Planning Tips

Exploring Brain Computer Interface: Tech That Connects to Your Brain

Dial 9-8-8 for a Mental Health Crisis; Enforcement Against Violence in the Native American Community; and Enhanced Protections for Veterans and Wildlife

A Realistic Picture: Will You Be Able to Afford In-Home Elder Care?

Cost of Care Survey that examines the cost of various types of long-term care. However, when you break down the assumptions, you might find the survey’s cost estimations are lower than what many people actually pay.

For example, the average fee for homemaker services (household chores, prepare meals, run errands, accompany to appointments) is $22.50 an hour. For a home health aide (help with bathing, dressing, toileting and simple first aid) the average hourly wage is $23. Depending on your location, you could pay more for a company that employs home workers or pay less for independent caregivers. Be aware that if you choose the independent route, you’ll have to vet abilities, trustworthiness and schedule your own back-up resources if they don’t show up for some reason.

However, according to the Genworth report, the average daily rate for a homemaker is only $141, or $4,290 a month. That breaks down to about six hours a day. What happens when you reach a point where it’s unsafe for you to mill about the house by yourself because you might leave the stove on, or you might fall and there’s no one to help. If you pay a caregiver to stay with you 16 waking hours a day, that would cost you $360 per diem, or about $11,000 a month.

If you don’t sleep well and tend to have to use the restroom at night, you might need to pay for a night shift caregiver just to make sure you get around OK. That means 24-hour care will run you more than $16,000 a month, or $195,000 a year – and that’s in today’s dollars.

If you’re planning on in-home care 10 to 15 years from now, those rates will probably be higher.

There are a couple of other issues to note. First, you don’t need to be completely incapacitated to require 24-hour care. It could be as simple as mild but gradual progressive dementia; a mobility issue; or fear of living alone after a spouse dies. Also, if a couple is living comfortably at home with 24-hour care, that expense probably won’t go away if one spouse dies – but household income will probably decrease.

There are alternative ways you might consider that would allow you to stay home throughout your elder years, and the earlier you plan for them the better they will work out. First of all, be nice to your grown children. Not only might you prefer to move in with them or they move in with you, but if things don’t work out, they will likely be the ones to determine where you live out your golden years.

Second, consider your housing situation and if you can negotiate room and board to one or more caregivers in exchange for their help. You might also consider cohabitating with an elderly friend or family member to help share caregiver fees, and perhaps eliminate the need for excess hours a day. Better yet, consider moving in together with several friends to help spread out the costs and improve your chances that some seniors will be less informed than others.

Since 2010, on average more than 10,000 Baby Boomers turned age 65 per day and by the year 2030, all Baby Boomers will be 65 or older. Among them, 52 percent will require long-term care in their lifetime. If you want to remain at home but worry about the cost of caregiving, you’ll have plenty of housemates from which to choose.

Plan for Business Continuity if Second Wave of COVID Hits

Long-Term Financial Impact of COVID-19

The Importance of an SSL Certificate and Best Practices

    • Domain Validated SSL certificate – to approve an organization domain name;
    • Organization Validation SSL certificate – guarantees the legitimacy of an association;
    • Extended Validation SSL certificate – Similar to OV SSL, but this requires more documentation regarding the ownership of the certificate. 
  2. Purchase the certificate from a reputable certification authority. When selecting a certificate authority entity, check its reputation, popularity, response to security and compliance problems, support, reviews, and if it offers the certificate your business needs. 
  3. Proper server configuration will ensure you are using the latest security protocols, secure cipher suites, complete certificate chains, and a Diffie-Hellman Key (DHE) with at least 2048-bit security (lower bits can be vulnerable). 
  4. Protect your private keys. Keep the private key as secure as possible. Do this by generating the key in a safe and trusted environment; revoke keys if an employee with access leaves your company; renew the certificate at least yearly; and if you think the private key has been compromised, always generate a new key. 
  5. Apply website application best practices. Even with best SSL practices, ensure your web application follows best practices, such as using secure cookies, eliminating mixed content, and evaluating third-party code. 

Takeaway Tips

There are two important points that you shouldn’t forget. One, SSLs are secure but also have vulnerabilities that can be exploited; therefore, ensure proper configurations and follow best practices. Two, lack of an SSL certificate affects your SERP ranking, which in turn affects your brand credibility and increases the site bounce rate.

Space Weather Forecasting, New Safety and Transparency Reporting Guidelines, Paying to Charge Federal Electric Vehicles, and a Plan to Celebrate Route 66

Avoid Wasting Money on Digital Marketing with These Tips

How to Make the Most of Digital Marketing,” we examined how digital marketing can help your business grow. Unfortunately, this involves more than waving a magic wand. You can either choose to do it yourself or hire an agency to do it for you. Either way, if it’s not well done, you could end up wasting a lot of money with no return on your investment. 

Indeed, any business will want to implement a system that promises to grow revenue. But the biggest mistake is to dive into a scheme that you don’t understand well. Understanding the potential of digital marketing and how you can deploy it effectively will significantly help meet your revenue goals.

Tips to Avoid Losing Money in Digital Marketing 

Here are some tips to help you effectively target your audience and eliminate wasteful spending in your digital marketing efforts:

  1. Create a Strategy
    A digital marketing strategy serves as a guide to what you should and shouldn’t do. Invest in marketing that is in line with your mission and goals. And then be ready to make improvements and adjustments because the digital market is always changing.
  2. Understand Different Platforms
    Each platform has its strengths and weaknesses, whether you’re looking at LinkedIn, Facebook, Google ads, etc.
  3. Use Good Content
    People will easily trust the content that is engaging and adds value in some way. No matter the quality of your product or service, terrible content will cause you to lose potential customers. Always remember your content is a direct reflection of your brand. 
  4. Ads 
    When you run ads, they will be displayed when there are searches on the internet relating to what you have advertised. This costs money. To avoid paying on unnecessary clicks or views that don’t convert to leads, run targeted ads. You can also use negative keywords, geo-targeting, or influencers. Keep in mind that any platform offering paid promotion options has as its default to spend your budget as fast as possible (they are in business, too).
  5. Track Your Results 
    Track your results on a daily, weekly, or monthly basis. This is the best way to know if you are wasting money. Measure and track your campaigns to understand how much you are making off any campaign. For every single $1 spent, if you are not making any returns you need to rethink your strategies. Note that it could take 60 to 90 days to get enough data for proper analysis.
  6. Avoid Buying Fake Followers
    This is simply a bad idea because you will get little or no return on your investment. The fake accounts will be inactive, and hence no engagement or sales.
  7. Test 
    Carry out A/B testing for anything you want to put out there to your target audience. Be it content, emails, newsletters, social media posts, campaigns or ads, testing will save you from marketing with low or no returns.
  8. Add a Call to Action 
    What do you want an interested reader or viewer to do: make a call; fill out a form; subscribe; make a purchase; or visit a website?
  9. Don’t Ignore Existing Customers
    Approximately 40 percent of business revenue is from returning customers. Specifically target this group with offers, new products or services, or just wishing them well on holidays. 
  10. Don’t Hire Bad Marketing Consultants
    Finally, you might decide to outsource the marketing if your business doesn’t have employees with the necessary skills, or if it’s overwhelming for your staff. Whatever the reason, don’t make the mistake of hiring bad consultants.