These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
For example, the average fee for homemaker services (household chores, prepare meals, run errands, accompany to appointments) is $22.50 an hour. For a home health aide (help with bathing, dressing, toileting and simple first aid) the average hourly wage is $23. Depending on your location, you could pay more for a company that employs home workers or pay less for independent caregivers. Be aware that if you choose the independent route, you’ll have to vet abilities, trustworthiness and schedule your own back-up resources if they don’t show up for some reason.
However, according to the Genworth report, the average daily rate for a homemaker is only $141, or $4,290 a month. That breaks down to about six hours a day. What happens when you reach a point where it’s unsafe for you to mill about the house by yourself because you might leave the stove on, or you might fall and there’s no one to help. If you pay a caregiver to stay with you 16 waking hours a day, that would cost you $360 per diem, or about $11,000 a month.
If you don’t sleep well and tend to have to use the restroom at night, you might need to pay for a night shift caregiver just to make sure you get around OK. That means 24-hour care will run you more than $16,000 a month, or $195,000 a year – and that’s in today’s dollars.
If you’re planning on in-home care 10 to 15 years from now, those rates will probably be higher.
There are a couple of other issues to note. First, you don’t need to be completely incapacitated to require 24-hour care. It could be as simple as mild but gradual progressive dementia; a mobility issue; or fear of living alone after a spouse dies. Also, if a couple is living comfortably at home with 24-hour care, that expense probably won’t go away if one spouse dies – but household income will probably decrease.
There are alternative ways you might consider that would allow you to stay home throughout your elder years, and the earlier you plan for them the better they will work out. First of all, be nice to your grown children. Not only might you prefer to move in with them or they move in with you, but if things don’t work out, they will likely be the ones to determine where you live out your golden years.
Second, consider your housing situation and if you can negotiate room and board to one or more caregivers in exchange for their help. You might also consider cohabitating with an elderly friend or family member to help share caregiver fees, and perhaps eliminate the need for excess hours a day. Better yet, consider moving in together with several friends to help spread out the costs and improve your chances that some seniors will be less informed than others.
Since 2010, on average more than 10,000 Baby Boomers turned age 65 per day and by the year 2030, all Baby Boomers will be 65 or older. Among them, 52 percent will require long-term care in their lifetime. If you want to remain at home but worry about the cost of caregiving, you’ll have plenty of housemates from which to choose.
A Realistic Picture: Will You Be Able to Afford In-Home Elder Care?
November 1, 2020 · Blog, Financial Planning
⏱ 4 min read
By the end of September, the nation had recorded over a quarter-million cases of COVID-19 and nearly 60,000 deaths in nursing homes that were attributed to the disease. The recent pandemic offers yet another reason why more than 90 percent of seniors say they want to grow old in their homes rather than move into a senior housing facility.
But just how feasible is that goal, from a financial perspective? Much depends on how independently you can live for the rest of your life. That is something we cannot plan. Even elderly people with an excellent gene pool and no known health conditions can experience a fall or other accident that could render them helpless. And the older you get, the higher the risk of cognitive decline, which can make it unsafe to live alone.
However, you might still be able to live out your golden years in your own home if you can afford to pay for in-home care. Each year, Genworth Financial publishes a Cost of Care Survey that examines the cost of various types of long-term care. However, when you break down the assumptions, you might find the survey’s cost estimations are lower than what many people actually pay.
For example, the average fee for homemaker services (household chores, prepare meals, run errands, accompany to appointments) is $22.50 an hour. For a home health aide (help with bathing, dressing, toileting and simple first aid) the average hourly wage is $23. Depending on your location, you could pay more for a company that employs home workers or pay less for independent caregivers. Be aware that if you choose the independent route, you’ll have to vet abilities, trustworthiness and schedule your own back-up resources if they don’t show up for some reason.
However, according to the Genworth report, the average daily rate for a homemaker is only $141, or $4,290 a month. That breaks down to about six hours a day. What happens when you reach a point where it’s unsafe for you to mill about the house by yourself because you might leave the stove on, or you might fall and there’s no one to help. If you pay a caregiver to stay with you 16 waking hours a day, that would cost you $360 per diem, or about $11,000 a month.
If you don’t sleep well and tend to have to use the restroom at night, you might need to pay for a night shift caregiver just to make sure you get around OK. That means 24-hour care will run you more than $16,000 a month, or $195,000 a year – and that’s in today’s dollars.
If you’re planning on in-home care 10 to 15 years from now, those rates will probably be higher.
There are a couple of other issues to note. First, you don’t need to be completely incapacitated to require 24-hour care. It could be as simple as mild but gradual progressive dementia; a mobility issue; or fear of living alone after a spouse dies. Also, if a couple is living comfortably at home with 24-hour care, that expense probably won’t go away if one spouse dies – but household income will probably decrease.
There are alternative ways you might consider that would allow you to stay home throughout your elder years, and the earlier you plan for them the better they will work out. First of all, be nice to your grown children. Not only might you prefer to move in with them or they move in with you, but if things don’t work out, they will likely be the ones to determine where you live out your golden years.
Second, consider your housing situation and if you can negotiate room and board to one or more caregivers in exchange for their help. You might also consider cohabitating with an elderly friend or family member to help share caregiver fees, and perhaps eliminate the need for excess hours a day. Better yet, consider moving in together with several friends to help spread out the costs and improve your chances that some seniors will be less informed than others.
Since 2010, on average more than 10,000 Baby Boomers turned age 65 per day and by the year 2030, all Baby Boomers will be 65 or older. Among them, 52 percent will require long-term care in their lifetime. If you want to remain at home but worry about the cost of caregiving, you’ll have plenty of housemates from which to choose.
Disclaimer
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
In last month’s article titled “How to Make the Most of Digital Marketing,” we examined how digital marketing can help your business grow. Unfortunately, this involves more than waving a magic wand. You can either choose to do it yourself or hire an agency to do it for you. Either way, if it’s not well done, you could end up wasting a lot of money with no return on your investment.
Indeed, any business will want to implement a system that promises to grow revenue. But the biggest mistake is to dive into a scheme that you don’t understand well. Understanding the potential of digital marketing and how you can deploy it effectively will significantly help meet your revenue goals.
Tips to Avoid Losing Money in Digital Marketing
Here are some tips to help you effectively target your audience and eliminate wasteful spending in your digital marketing efforts:
Create a Strategy A digital marketing strategy serves as a guide to what you should and shouldn’t do. Invest in marketing that is in line with your mission and goals. And then be ready to make improvements and adjustments because the digital market is always changing.
Understand Different Platforms Each platform has its strengths and weaknesses, whether you’re looking at LinkedIn, Facebook, Google ads, etc.
Use Good Content People will easily trust the content that is engaging and adds value in some way. No matter the quality of your product or service, terrible content will cause you to lose potential customers. Always remember your content is a direct reflection of your brand.
Ads When you run ads, they will be displayed when there are searches on the internet relating to what you have advertised. This costs money. To avoid paying on unnecessary clicks or views that don’t convert to leads, run targeted ads. You can also use negative keywords, geo-targeting, or influencers. Keep in mind that any platform offering paid promotion options has as its default to spend your budget as fast as possible (they are in business, too).
Track Your Results Track your results on a daily, weekly, or monthly basis. This is the best way to know if you are wasting money. Measure and track your campaigns to understand how much you are making off any campaign. For every single $1 spent, if you are not making any returns you need to rethink your strategies. Note that it could take 60 to 90 days to get enough data for proper analysis.
Avoid Buying Fake Followers This is simply a bad idea because you will get little or no return on your investment. The fake accounts will be inactive, and hence no engagement or sales.
Test Carry out A/B testing for anything you want to put out there to your target audience. Be it content, emails, newsletters, social media posts, campaigns or ads, testing will save you from marketing with low or no returns.
Add a Call to Action What do you want an interested reader or viewer to do: make a call; fill out a form; subscribe; make a purchase; or visit a website?
Don’t Ignore Existing Customers Approximately 40 percent of business revenue is from returning customers. Specifically target this group with offers, new products or services, or just wishing them well on holidays.
Don’t Hire Bad Marketing Consultants Finally, you might decide to outsource the marketing if your business doesn’t have employees with the necessary skills, or if it’s overwhelming for your staff. Whatever the reason, don’t make the mistake of hiring bad consultants.
Avoid Wasting Money on Digital Marketing with These Tips
October 1, 2020 · Blog, What's New in Technology
⏱ 4 min read
In last month’s article titled “How to Make the Most of Digital Marketing,” we examined how digital marketing can help your business grow. Unfortunately, this involves more than waving a magic wand. You can either choose to do it yourself or hire an agency to do it for you. Either way, if it’s not well done, you could end up wasting a lot of money with no return on your investment.
Indeed, any business will want to implement a system that promises to grow revenue. But the biggest mistake is to dive into a scheme that you don’t understand well. Understanding the potential of digital marketing and how you can deploy it effectively will significantly help meet your revenue goals.
Tips to Avoid Losing Money in Digital Marketing
Here are some tips to help you effectively target your audience and eliminate wasteful spending in your digital marketing efforts:
Create a Strategy A digital marketing strategy serves as a guide to what you should and shouldn’t do. Invest in marketing that is in line with your mission and goals. And then be ready to make improvements and adjustments because the digital market is always changing.
Understand Different Platforms Each platform has its strengths and weaknesses, whether you’re looking at LinkedIn, Facebook, Google ads, etc.
Use Good Content People will easily trust the content that is engaging and adds value in some way. No matter the quality of your product or service, terrible content will cause you to lose potential customers. Always remember your content is a direct reflection of your brand.
Ads When you run ads, they will be displayed when there are searches on the internet relating to what you have advertised. This costs money. To avoid paying on unnecessary clicks or views that don’t convert to leads, run targeted ads. You can also use negative keywords, geo-targeting, or influencers. Keep in mind that any platform offering paid promotion options has as its default to spend your budget as fast as possible (they are in business, too).
Track Your Results Track your results on a daily, weekly, or monthly basis. This is the best way to know if you are wasting money. Measure and track your campaigns to understand how much you are making off any campaign. For every single $1 spent, if you are not making any returns you need to rethink your strategies. Note that it could take 60 to 90 days to get enough data for proper analysis.
Avoid Buying Fake Followers This is simply a bad idea because you will get little or no return on your investment. The fake accounts will be inactive, and hence no engagement or sales.
Test Carry out A/B testing for anything you want to put out there to your target audience. Be it content, emails, newsletters, social media posts, campaigns or ads, testing will save you from marketing with low or no returns.
Add a Call to Action What do you want an interested reader or viewer to do: make a call; fill out a form; subscribe; make a purchase; or visit a website?
Don’t Ignore Existing Customers Approximately 40 percent of business revenue is from returning customers. Specifically target this group with offers, new products or services, or just wishing them well on holidays.
Don’t Hire Bad Marketing Consultants Finally, you might decide to outsource the marketing if your business doesn’t have employees with the necessary skills, or if it’s overwhelming for your staff. Whatever the reason, don’t make the mistake of hiring bad consultants.
Disclaimer
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
Cut up some celery (the logs). Fill with peanut butter, then sprinkle raisins on top (the ants). Serve with cheese cubes, graham crackers, yogurt, and/or fresh fruit. Kids love this one, especially because of the funny name.
Pancake Lunch
Everyone loves Saturday morning pancakes, so why not serve them for lunch, too? Here’s a thought: prepare a double batch of pancakes, plus bacon and fresh fruit on the weekend; then save half for Monday and pop them in the microwave. This way, you won’t have to prepare them twice. Don’t forget the syrup!
Cottage Cheese and Fruit
This lunch might well be the quickest of all to make. Place two scoops of cottage cheese in a leak-proof container, then add some canned fruit such as peaches, pineapple or mandarin oranges. Crackers (graham or saltines) with a little vat of peanut butter for dipping completes this easy, peasy meal.
We hope that these cost-saving lunches help save time and worry. With all that’s going on, you’ve got enough on your plate!
Due to the uncertainty of COVID-19, many schools across America have transitioned to at-home learning. This alone presents a whole new set of challenges for parents, not the least of which is figuring out what to feed your kids for lunch – every single day of the week. While peanut butter and jelly is a reliable standby, here are some cheap, easy alternatives you can whip up in no time.
English Muffin Pizza
Grab some English muffins and top them with pizza sauce or marinara. Either one will work. (Hint: use the store brand because it’s comparable and usually costs less.) If you like, you can even add shredded cheese. Put them in a toaster oven and bake. Now comes the fun part: create a face. Use olives for the nose and eyes. Cut up yellow, red, and green peppers into thin slices to form a mouth and eyebrows. For the extra peppers, use ranch dressing for dipping. This one is fun and healthy!
Lunchables Knockoff
Pre-packaged meals generally cost more. So why not create your own version of this lunch-time favorite and save some money? Buy round, butter crackers with ridges on the edge (like Ritz, but buy the store brand); round, sliced lunch meat; and small, sliced squares of cheese. Place each in the spaces in a plastic divided container. Cut up some fruit (apples, pears, anything you like) and serve. If natural sugar isn’t enough for your little ones, throw in a cookie.
Pita Pockets
You can stuff these full of anything you like. Making tuna salad for a filler is always delish but takes a bit of prep, so for time’s sake, add lunch meat. After that, add lettuce and anything else your child likes. Maybe some tomatoes or cucumbers, then add a condiment, mustard, or mayo. For a side, choose local, seasonal produce. It’s always cheaper than out-of-season choices.
Meat-Free Lunch
Purchasing meat can get expensive, so why not go veggie for a few days? Your DIY lunch kit might include cheese cubes, crackers, cherry (or grape) tomatoes, and green or purple grapes. If you get inspired, cut up apples and bananas into bite-sized portions. Throwing in some nuts for a little extra crunch is always a good idea, too. If you want to make these meals a regular thing, buy reusable, compartmentalized containers like EasyLunchBoxes, affordably priced at $14 for four. You can also buy them on Amazon. Carve out some time on a Saturday afternoon and make these in bulk to save time during your busy week. You might even ask the kids to help!
Ants on a Log
Cut up some celery (the logs). Fill with peanut butter, then sprinkle raisins on top (the ants). Serve with cheese cubes, graham crackers, yogurt, and/or fresh fruit. Kids love this one, especially because of the funny name.
Pancake Lunch
Everyone loves Saturday morning pancakes, so why not serve them for lunch, too? Here’s a thought: prepare a double batch of pancakes, plus bacon and fresh fruit on the weekend; then save half for Monday and pop them in the microwave. This way, you won’t have to prepare them twice. Don’t forget the syrup!
Cottage Cheese and Fruit
This lunch might well be the quickest of all to make. Place two scoops of cottage cheese in a leak-proof container, then add some canned fruit such as peaches, pineapple or mandarin oranges. Crackers (graham or saltines) with a little vat of peanut butter for dipping completes this easy, peasy meal.
We hope that these cost-saving lunches help save time and worry. With all that’s going on, you’ve got enough on your plate!
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact a professional regarding the topics in these articles. The images linked to these articles are protected by copyright and should not be copied for any reason.