If the COVID-19 pandemic isn’t a big enough strain on businesses trying to engage in commerce, whether it’s retailers, restaurants, manufacturers, or those in the service sector, civil unrest puts another strain on surviving the downturn. Based on recommendations from the U.S. Department of Homeland Security and the U.S. Small Business Administration, businesses can prepare for civil unrest.

While the British firm Verisk Maplecroft predicts that 75 countries will see civil unrest in 2020, the United States has already seen its fair share recently. While the future intensity of civil unrest can’t be predicted, businesses can take steps to plan and mitigate such events.

For businesses, the first priority is to ensure employees and customers are not put in harm’s way. If a dangerous situation happens quickly and without warning, there are some steps business owners can take to mitigate the threat.

• Plan ahead for travel disruptions by keeping an eye on local media reports and online/social media. This information can be helpful for informing employees and customers not to go to work or order online if a retail outlet or office location is subject to civil unrest.
• Ensure that all workers are familiar with emergency and security plans. This might include having current contact information to reach employees before they go to work or giving them time to leave before the situation escalates.

Another recommendation is to take steps against arson, break-ins, and damage sustained to the property. Examples include maintaining employee vigilance against the out-of-the-ordinary activity. Review security and fire protection systems, how alarm companies will notify business owners, and what steps the monitoring companies will take to mitigate against burglary and/or fire. Reinforce locks and board up areas vulnerable to damage or provide easy points of access during civil riots (e.g., protect glass doors and windows).

If first responders take longer than normal to arrive, it’s important to take measures to reduce the chance of serious and unintended damages from the civil unrest. Be it water, gas, electrical or related systems, turning off all but necessary utilities (e.g., water for sprinklers; enough heat to prevent freezing pipes; power for an alarm system) could reduce the risk of additional damage.

Along with having a commercial insurance policy that includes looting as a covered peril, one other important part of a business continuity plan is how important documents are stored. Will they be stored on-premises in a safe? Will they be stored online, in the cloud and encrypted? Will they be stored offsite in a secure location?

Much like other disasters that often happen with little to no warning, businesses that prepare before civil unrest occurs can help reduce the amount of property damaged and help get their operations back to pre-crisis levels.

Sources

https://www.sba.gov/blog/seven-ways-start-your-business-continuity-plan

https://www.ready.gov/business-emergency-preparedness-social-media-toolkit

https://www.cnbc.com/2020/01/16/40percent-of-countries-will-witness-civil-unrest-in-2020-report-claims.html

The first Payroll Protection Program (PPP) loans were made over eight weeks ago, which means they may be forgivable if the guidelines set forth by the Small Business Administration (SBA) and the United States Treasury Department are met.

With the coronavirus spreading across the globe, catching individuals and governments off guard, business owners have not fared any better. While the virus is having a grave impact on the health of millions across the globe, businesses have seen an equally serious impact on their bottom line. The virus is projected to hit businesses’ cash-flow and the ability to stay open post-pandemic.  

While different parts of the country have been hit harder than others, the nation’s businesses, their owners, and employees are all dependent on the national and global economy. Looking to those who have survived past crises, business owners are now tasked with guiding their organizations through the coronavirus pandemic.

Effective Attributes and Responses to Help with Recovery

Right now, more than ever, it is equally important that business owners empathize with their clients’ expectations and their employees’ needs while also taking steps to maintain their financial health.

Other attributes of effective business owners include making sound judgments in light of limited or incomplete data, along with providing a positive but realistic forecast of the situation to keep the employees motivated and productive. Lastly, leaders who see crises like the coronavirus as opportunities to identify trends for innovation and ways to problem solve can look to brighter days in the future.  

Protecting the Business’ Bottom-Line

Like other sustained business interruption events, there’s a three-pronged approach that businesses can implement to increase their chances of survival. The first is to manage the shock from the initial impact and establish a protocol for the new normal in order to preserve continuity. The next step is to learn from what has occurred and adapt to the way work is now being performed to serve clients as effectively as before. The final step is to identify future opportunities to operate differently, more efficiently, and gear up for the post-crisis new normal.  

To better mitigate major effects from a crisis and begin the adaptation process, the following are practical steps to emerge leaner and more efficient as the reopening process begins. Two primary actions that businesses must take is to first protect the well-being of workers, while also protecting the business financially.

1. Making decisions should be streamlined because a lack of certainty can give decision-makers analysis paralysis. This can slow down important steps needing to be made faster than during non-crisis times. Moving from a chain of command to collaborative teams to make decisions can increase speed by having fewer steps and faster decision-making processes.
2. Documenting all cash the business holds, along with committed and uncommitted lines of credit, also is suggested. Be sure to include lines that are pre-established with banks or credit unions, plus any existing borrowing limits from lenders; this will provide a baseline for businesses to make crisis projections. Other liquidity measures might be negotiating to extend better payment terms and refinancing existing lines of credit for better short-term payments, potential new equity injections, etc.
3. Quickly modeling different economic outlooks for existing markets that are served, depending on how mild, moderate, or severe the crisis impacts that business, can provide greater insight on a business’ financials. As conditions change, it will become evident how much cash is needed and what areas of a business might need to be scaled back or cut. Leaders should also look at the likelihood of not being able to serve outstanding debt, primarily as they look at liquidity and the profitability of the business’ operations.
4. Determine the business’ mission-critical business segments. This looks at which services or products are most profitable and/or resource-intensive. This will help determine which ones are important to current and future cash flow and which segments could be impacted based on the length and severity of the crisis.
5. Evaluate what businesses can do to reduce non-essential or discretionary expenses to positively impact its finances. This can be accomplished by reducing or forgoing landscaping a business’ exterior or holding off on repainting a building. It can also come in the form of reducing one shift or reducing spending on employee training.  

Since the coronavirus is a fluid crisis and there are many possible outcomes, business owners will implement different practices based on how this crisis evolves. Depending on the severity of the actual impact, different products or services can be stopped temporarily, employees’ hours can be reduced or a hiring freeze can be implemented.

So many checks and even more questions! There is a lot of confusion out there over the details surrounding the coronavirus stimulus checks, so below we’ve compiled a list of frequently asked questions and answers.

• How much will the check be for? Each adult will receive $1,200; if you filed as married jointly, you’ll get $2,400; with an extra $500 for each qualifying child.
• How to check the status of my Stimulus Check? 

According to the 2019 Small Business Profile, a project from the U.S. Small Business Administration’s Office of Advocacy, there are 30.2 million small businesses, making up 99.9 percent of all U.S. businesses. With 59.9 million of these small business employees making up 47.3 percent of workers in the United States, it’s clear that this is an important segment of the American economy. With small businesses striving for profitability, the following are some examples of how they can measure their revenue targets, helping them increase their chances of profitability.

Average Revenue Per User (ARPU)

This ratio can also be referred to as an average revenue per unit to measure how much revenue can be generated by each customer. The ARPU is calculated as follows:

ARPU = Total Revenue / Average Subscribers

As the name implies, Total Revenue is how much revenue a business earned over a certain period. Average Subscribers refers to the average number of subscribers over a certain time frame.

If a business wants to analyze how much revenue their business is generating per individual/customer, it can be over a month, a single year or over multiple years. To calculate how many Average Subscribers exist for a 12-month period, the business would measure their customer base at the beginning and ending of the year. That summation would then be divided by two. The following would occur:

Year 1: $1,000,000 / (100,000 + 200,000 / 2) = 6.7

Year 2: $4,000,000 / (200,000 + 400,000 / 2) = 13.33

Based on this two-year analysis, the company has become more profitable over time. Along with a company comparing its internal statistics, this measurement can show investors or financial analysts which company is more profitable depending on which business has a better ratio.

Average Revenue Per Paying User

Businesses use this ratio to determine how much revenue, on average, the organization receives from each paying patron. While this sounds close to the ARPU, the main difference is that with this ratio, only customers who have made a payment are factored. It shows a business how profitable the customer is and what the customer’s average contribution is toward the business’ revenue. It’s calculated as follows:

ARPPU = Total Revenue / Average Number of Paying Users

The top part of the metric consists of all revenue earned by a company over a set period. The bottom part is the weighted average of all of the paying users during the same time frame the Total Revenue is earned. Depending on the time frame, it could be measured as average revenue per paying daily active user or the average revenue per paying monthly active user.

A real-world example illustrates the concept:

If a company has 1,800,000 customers for its total user base and 60 percent of these are a paying user base (or 1,080,000 have paid), the paying user base would be used to determine its ARPPU over a 12-month period. Assuming a company made $2,000,000 in total revenue for the same 12-month period, the calculation is as follows:

$2,000,000 / 1,080,000 = $1.85

Along with helping to determine how to increase sales to increase the average ARPPU, it also helps separate the non-revenue paying customers. This segment can be identified and targeted through emails, surveys, calls, etc., to see what’s holding them back from becoming a paying customer. Unmet need such as new payment options, or different subscriptions can be identified through customer inquiries.

Average Revenue Per Account (ARPA)

This type of financial measurement helps businesses know how much revenue each client’s account generates over a specific period of time, generally done per month or every 12 months. This metric determines which account and the associated product or service related to the account loses money, breaks even or is profitable.  

It’s noteworthy to point out that an individual customer might have more than one account. While it’s not recognized by Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS), it is usually included on a company’s financial statements and often goes into discussions with potential and existing investors.

This metric is calculated as follows:

ARPA = Total Revenue over a certain period (1 month or 1 year) / Number of accounts held over the same period

If a company is generating $2,000,000 in revenue per month and has 2,000 accounts, the ARPA is $1,000

Some considerations for this metric include measuring customer accounts accurately. For example, if a new product or service is introduced in the following year, it’s good to separate one year from the next to see if one year’s product is better than last year’s product, or if the new product is underperforming compared to the previous product generation.

While these are only a few examples of measuring profitability, it’s a good start to see how a business is performing on a regular basis.

Sources